Forge PlayablePlayable ad production at scale.
The production platform for playable ads.
We develop the playable templates. Your team creates the variations—assets, branding, copy, links, and end screens—then exports for the networks you use.
app.forgeplay.com / editor / tappy-plane
Forge PlayableBuilt like production software
Projects, variations, brands, preview, and export—organized for teams shipping playables every month.
app.forgeplay.com / playable-projects
One playable. Hundreds of variations.
A single campaign may need many combinations—different languages, characters, branding, end cards, CTAs, store links, and assets. We build the playable once; your team reuses it for every variation.
One template
Labsski-built playable
Export
Export for the networks you use
How Forge works
A clear production workflow from template to export.
- 1
Select a playable
Start from a Labsski-built playable template ready for production.
- 2
Customize
Change assets, backgrounds, characters, logos, copy, CTA screens, destination URLs and configurable elements.
- 3
Create variations
Produce multiple campaign versions from the same playable.
- 4
Preview
Test the playable before exporting.
- 5
Export
Export the playable for the ad networks and channels you use.
Built for production workflows.
Organization and production infrastructure—not just an editor.
Projects
A Project represents a gameplay or playable concept and can contain many variations.
Example: one gameplay may have 150 versions with different language, branding, assets, or campaign configuration.
Brands
Brands let companies pre-save reusable assets and settings—then apply them to playables instead of configuring everything repeatedly.
- Logos
- Destination URLs
- App links
- Brand assets
- End screens
- Other reusable configuration
Variation management
Keep every campaign version tied to the same gameplay concept. Organize by language, creative treatment, brand, or destination—then preview and export what you need without losing track of files.
- ·Multiple versions of the same interactive experience
- ·Configurable assets, copy, CTAs, and links per variation
- ·Centralized project view instead of scattered builds
Export workflow
Preview each variation, then export the playable for the networks and channels you use. Repeat the same path for every campaign version without rebuilding from scratch.
- 1. Preview — validate gameplay, assets, and end screens.
- 2. Export — export for the desired network and use.
- 3. Distribute — hand off to your UA or media workflow.
Use cases
Built for teams that produce playable ads as an ongoing operation.
Mobile game studios
Ship localized and creative variants from Labsski-built playable templates—without rebuilding for every campaign.
UA teams
Produce more campaign variations from approved gameplay templates and keep projects organized in one place.
Creative agencies
Manage multiple client brands, reuse configuration, and export playables in a repeatable production workflow.
Performance marketing teams
Iterate on assets, CTAs, and end screens quickly while keeping the core interactive experience consistent.
Stop rebuilding playable ads manually.
We develop the playable templates. Your team creates the variations.
Traditional workflow
- Developers rebuild every variation
- New build for every asset combination
- Slow localization
- Manual campaign changes
- Scattered files
- Repeated export work
Forge
- Labsski-built playable templates
- Your team changes assets and config
- Fast localization
- Centralized projects
- Reusable brand configuration
- Export for the networks you use
Forge pricing
Start with the platform. Managed options are available if you want us to run production for you.
For teams that want to operate Forge themselves and run their own playable production workflow.
- Unlimited projects
- Unlimited variations
- Unlimited exports
- Access to the Forge production platform
- Manage your own playable production workflow
- Centralized projects and variations
- Reusable brand configuration
- Export for the networks you use
You send us the campaigns. We handle the playable production.
Less than €30 per playable at full usage.
150 variations / month · ≈ €29.33 per playable
- Fully managed playable production
- Up to 150 playable variations / exports per month
- Our team handles the production workflow
- Asset and campaign variations
- Localization / configuration
- Export preparation
- Forge platform included
- Dedicated production support
Higher-volume managed production for studios and agencies running playables at scale.
- Fully managed playable production at higher volume
- Custom monthly variation / export allowance
- Priority production queue
- Multi-brand and multi-campaign workflows
- Dedicated production contact
- Localization and campaign configuration
- Export preparation for your networks
- Forge platform included
Don't want another tool to manage?
With Forge Managed, our team operates the production workflow for you. Send us your campaigns, assets and requirements and we create the playable variations, prepare the exports and keep production moving.
150 variations / month
Included allowance
≈ €29.33 per playable
At full usage
Fully managed
Done for you
Positioned as an alternative to manual agency or developer production—not just a more expensive SaaS subscription. You send us the campaigns. We handle the playable production.
Talk to UsFrequently asked questions
Straight answers about Forge, variations, and the managed plan.